In an era where content is king, independent creators face the challenge of getting their work seen by a wide audience. Traditional distribution channels often come with high costs and significant barriers to entry.
Enter UVOtv, an AVOD (Advertising-based Video-on-Demand) streaming platform designed to make it easier for creators to reach North American audiences. But what exactly is AVOD, and how does it work? Let’s dive into an overview.
What is AVOD?
Streaming platforms generate revenue through various models, including AVOD, SVOD, TVOD, or Hybrid. To understand AVOD better, let’s briefly explore these monetization models:
- SVOD (Subscription-based Video-on-Demand) refers to charging a recurring fee every week, month, or season. Viewers get unlimited access to all video content by paying a set fee regularly.
- TVOD (Transactional-based Video-on-Demand) or PPV (Pay-per-View) allows content providers to charge a fee for each video or content bundle on the platform. Viewers purchase one movie at a time while others remain inaccessible.
- AVOD (Advertising-based Video-on-Demand) offers viewers free, unlimited access to all films on the platform. Revenue is generated through advertising.
Parties Involved in the AVOD Platform
The AVOD world is slightly more complicated than SVOD or TVOD since it involves more parties. Unlike SVOD and TVOD, AVOD relies on advertising revenue. This means AVOD platforms must engage with advertisers, content creators, and consumers, balancing the interests of all parties to ensure a profitable and user-friendly service. The involvement of advertisers introduces additional layers of negotiation and revenue sharing, making the AVOD model more intricate.
- Creators – independent filmmakers publish their content, gaining an opportunity to build their name and fanbase, and monetize videos. They benefit from ad revenue shares and potential collaborations and sponsorships.
- Distributor – UVOtv, the AVOD platform that hosts and distributes the content.
- Advertisers – advertisers pay the platform to place their ads on streamed video content, reaching their target audience and encouraging conversions.
- Viewers – end-users who access content for free by watching ads during video playback.
How Does AVOD Work?
Ads are embedded into videos in two ways:
- Client-side ad insertion (CSAI) – ads are placed in the viewer’s player in real time. Content and ads are separate, allowing for ad requests based on existing data. When the player reaches an ad marker, it pauses the video and sends a request to an ad server. The ad is then played while the video is paused.
- Server-side ad insertion (SSAI) – UVOtv uses the SSAI technology, seamlessly stitching ads into the video stream and ensuring consistent delivery across all devices. The video and ad are combined, making the ad invisible to ad blockers.
Benefits of the UVOtv AVOD Platform for Filmmakers
#1 Generating revenue
UVOtv’s AVOD strategy generates revenue through advertisements viewed during video playback. Creators receive a 50/50 revenue split with UVOtv, providing an income stream and a viable alternative to traditional distribution methods to monetize movie content effectively.
#2 Direct distribution to the audiences in the US
UVOtv enables creators to reach the 70-million-strong market of diasporas speaking languages other than English, overcoming traditional distribution obstacles and directly connecting with diverse audiences.
#3 Lower risks
With UVOtv, Creators retain full control over their content and preserve their rights, reducing the risks associated with traditional distribution.
#4 Building a community
Creators can build a community around their art in North America with the help of UVOtv, which promotes their movies on the platform and highlights them on social media.
#5 Business opportunities
With minimum bureaucracy, creators can build their own platform within UVOtv, engage with other content owners, and explore potential sponsorships, collaborations, and acquisitions.
#6 Viewers don’t mind watching ads
The majority of viewers (84%) are willing to watch ads in exchange for free access to their favorite content. This is beneficial for advertisers and distributors as more and more viewers choose to access content this way.
Collaborate with UVOtv
UVOtv’s mission is to connect creators with film lovers in North America. We feature movies in a variety of languages, including:
| Spanish Chinese Cantonese Hindi Gujarati Telugu | Bengali Punjabi Kannada French Filipino Vietnamese | Arabic Korean German Portuguese Italian Polish | Japanese Turkish Urdu Greek Hebrew Persian |
Creators reach their viewers in North America, while users gain access to movies in the native language created by compatriots. Viewers connect with their homeland, while content creators expand their reach and share art on a global scale.
Join UVOtv today and start generating revenue by AVOD. Reach out to us via email [email protected].
